Ideas worth
building.
I design and build custom software, websites and digital products that turn ideas into working solutions — from first sketch to shipped product.
I design and build custom software, websites and digital products that turn ideas into working solutions — from first sketch to shipped product.
Selected client work and shipped software — not a gallery of mockups.
SHIPPEDA bilingual Bulgarian/English business website — services, process, media gallery and contact — built for a company specialising in cattle hoof health management.
SHIPPEDA narrative website for musematics.com, built together with another developer — a tilting 3D logo, a scroll-driven book-reading page, an embedded audio player and automatic BG/EN language detection.
SHIPPEDA full e-commerce platform for handmade wooden and ceramic products — storefront with a featured-products carousel, catalog, personalisation options and a custom admin panel for order management, built end to end.
Products I design and build outside client work — some shipping, some still just for me.
PERSONAL TOOLA Windows desktop app that automates product image processing — AI background removal, cropping, centering and export — turning a manual studio workflow into a batch process. Currently running my own photo studio; not sold as a product right now.
BETAA PWA for tracking a newborn's sleep, feeding, medications and growth, with real-time sync between parents. Built for my own family, now moving toward a wider beta.
Not every project starts from zero. Some of the best work is making what you already have actually work.
Technical SEO, structured data, sitemaps, Search Console — the boring work that actually gets you found.
Getting your site properly online, fast, and set up to update itself when you push changes.
A working @yourdomain email and DNS that doesn't break when you touch it.
A simple back-office so you can update products, prices or content without calling a developer every time.
Don't see what you need here? Tell me what's not working.
Start a project
A note on the tools I use
“The fact that you aren’t familiar with that technology doesn’t make it non-technology.”— Buckminster Fuller
I use AI in my work.
Not because I want to pretend one person can do the work of a 30-person software company. Quite the opposite — I want to be transparent about how I actually build things.
We live in a sea of technology. AI is simply one of the tools that exists in that sea, and I don't see much sense in deliberately leaving useful tools on the shore just to make the process look more traditional.
I use AI to explore ideas, write and review code, prototype, research, debug and move faster. But the responsibility for what gets built remains mine — the decisions, the architecture, the testing, the result and, ultimately, the solution you receive.
You are not hiring a team of 30 developers. You are working with me — with AI as one of the tools I use to build.
I think you deserve to know that.